"He was the first to commercialise the name Haldiram's in 1958 and named his shop Haldiram Bhujiawala, dedicated to his legendary father. The popularity of Haldiram's soon grew and the trade expanded to almost all the corners in India. Late Shri Rameshwarlal was soon aided by his eldest son Prabhu Shankar, the present Chairman, whose undeterred efforts and managerial skill led to diversification into traditional Indian Sweets. The growing demand led to expansion in production and the opening of new superbly decorated and well maintained four showrooms in Kolkata. The latest, under the hallmark- Pure Food, was inaugurated at VIP Road in 1999, near Airport covering an area of 100 thousand sq.ft so as to create a landmark in Kolkata. This exquisite showroom cum manufacturing unit, which boasts more than 1000 items to gorge upon, offers the most ambient surrounding. Every effort has been taken to provide the best of the Haldiram's made and packed in the most hygienic conditions. A series of state of the art machineries have been installed to maintain uniform level of production. Every effort is taken to maintain strict vigil over quality and conformity of standards. There is a full-fledged laboratory, which monitors the quality of the raw materials and, inspects and tests samples drawn from batches of daily production. An R&D wing vigorously studies means to improve quality, taste, packaging and ways to improve the shelf life of the

products. Strenuous efforts are undertaken to reach the best of even the most perishable sweets- in its original taste to any part of the world on client demand. Haldiram's -a place where Quality and Service is a matter of habit."